Knightrider Cycles brand identity
FastWalker is a movement that promotes race walking as a fun and challenging form of athleticism. It offers training, community development, and events for fast walkers. (Sort of like Ironman, but for race walking). This new fitness organization needed branding to help make their efforts tangible. A look and feel that could be applied to their website, events, apparel, and more.
I learned fascinating background information during the project. Did you know that the fastest race walkers in the world are doing 6-minute miles? Few athletes are at that level, of course. But walking faster than other people are running is quite possible with the right form. The FastWalker Group has resources to teach us how to walk faster, get a great workout, meet other people, and compete in races.
